{"id":2024,"date":"2024-06-24T15:13:56","date_gmt":"2024-06-24T12:13:56","guid":{"rendered":"https:\/\/ari.ase.ro\/?page_id=2024"},"modified":"2024-06-24T16:36:27","modified_gmt":"2024-06-24T13:36:27","slug":"workshop-nevoile-si-asteptarile-utilizatorilor-retelelor-sociale-online-in-relatia-cu-tehnologiile-noi-si-emergente","status":"publish","type":"page","link":"https:\/\/ari.ase.ro\/?page_id=2024","title":{"rendered":"Workshop \u201eNevoile \u0219i a\u0219tept\u0103rile utilizatorilor re\u021belelor sociale online \u00een rela\u021bia cu tehnologiile noi \u0219i emergente\u201d"},"content":{"rendered":"<p style=\"text-align: justify;\">\u00a0<strong><u>Workshop<\/u> <\/strong>cu titlul<strong> \u201eNevoilor \u0219i a\u0219tept\u0103rilor utilizatorilor re\u021belelor sociale online \u00een rela\u021bie cu tehnologiile noi \u0219i emergente\u201d, <\/strong>desf\u0103\u0219urat<strong> vineri, 9 iunie 2023, ora 14:00, hibrid (sala 7101 \u015fi online).<\/strong> Workshop-ul a fost sus\u021binut de<strong> prof. univ. dr. \u00a0Alan Shaw <\/strong>(Retail Institute Special Interest Research Group at Leeds Beckett University) \u015fi moderat de <strong>prof. univ. dr. Mihai Orzan (ASE Bucure\u0219ti) Workshopul a avut peste 60 de participanti <\/strong>(a se vedea lista de prezen\u021b\u0103).<\/p>\n<p style=\"text-align: justify;\">Ca parte a activit\u0103\u0163ilor planificate ale proiectului ,,Cre\u0219terea performan\u021bei institu\u021bionale prin dezvoltarea infrastructurii \u0219i ecosistemului de cercetare de excelen\u021b\u0103 transdisciplinar\u0103 \u00een domeniul socio-economic (PERFECTIS)\u201d PFE-CDI_ID_585, coordonat de prof. univ. dr. Margareta Florescu, s-a desf\u0103\u015furat, \u00een cadrul Laboratorului pentru cercet\u0103ri asupra comportamentului utilizatorilor \u00een re\u021belele sociale online \u015fi Big Data, \u00een data de 9 iunie 2023, \u00eence\u00e2nd cu ora 14:00, hibrid (sala 7101 \u015fi online) workshop-ul cu tema \u201cNevoilor \u0219i a\u0219tept\u0103rilor utilizatorilor re\u021belelor sociale online \u00een rela\u021bie cu tehnologiile noi \u0219i emergente\u201d. Acesta a fost sus\u0163inut de c\u0103tre prof. univ. dr.\u00a0 Alan Shaw (Retail Institute Special Interest Research Group at Leeds Beckett University), membru al Social Media Research Foundation \u0219i pre\u0219edinte al X-PERT Health (o organiza\u021bie de caritate pentru educa\u021bia cu privire la efectele diabetului din Marea Britanie). De asemenea, Alan are o experien\u021b\u0103 de peste 25 de ani \u00een industrie, \u00een principal pe proiecte digitale \u0219i web, \u00een domeniul marketingul social, social media, analiza re\u021belelor sociale, Web 3.0, blockchain-ul \u0219i Metaverse.<\/p>\n<p style=\"text-align: justify;\">Prezentarea realizat\u0103 de acesta s-a adresat cadrelor didactice universitare din ASE, doctoranzilor \u015fi masteranzilor, al\u0103turi de care a dezb\u0103tut problemele fundamentale cu care se confrunt\u0103 \u00een aceast\u0103 perioad\u0103 re\u0163elele sociale online \u00een rela\u0163ie cu tehnologii emergente, precum realitatea virtual\u0103, inteligen\u0163a artificial\u0103 \u015fi blockchain.<\/p>\n<p><a href=\"https:\/\/ari.ase.ro\/?attachment_id=2043\" rel=\"attachment wp-att-2043\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2043\" src=\"http:\/\/ari.ase.ro\/wp-content\/uploads\/2024\/06\/Picture12-2-300x169.png\" alt=\"\" width=\"469\" height=\"264\" srcset=\"https:\/\/ari.ase.ro\/wp-content\/uploads\/2024\/06\/Picture12-2-300x169.png 300w, https:\/\/ari.ase.ro\/wp-content\/uploads\/2024\/06\/Picture12-2.png 624w\" sizes=\"auto, (max-width: 469px) 100vw, 469px\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">La eveniment au participat peste 20 de persoane, marea lor majoritate online, dar \u015fi \u00een sala 7101, ce g\u0103zduie\u0219te Laboratorul pentru cercet\u0103ri asupra comportamentului utilizatorilor \u00een re\u021belele sociale online \u015fi Big Data, dezvoltat \u00een cadrul proiectului Perfectis. Dezbaterile au concluzionat c\u0103 nevoile \u0219i a\u0219tept\u0103rile utilizatorilor re\u0163elelor sociale online pot varia considerabil \u00een func\u021bie de cultura, v\u00e2rsta, loca\u021bia geografic\u0103 \u0219i alte factori demografici. \u00cen plus, dezvoltarea tehnologic\u0103 rapid\u0103 poate duce la apari\u021bia unor noi cerin\u021be \u0219i preferin\u021be nea\u0219teptate. Prin urmare, re\u021belele sociale online trebuie s\u0103 r\u0103m\u00e2n\u0103 receptive la feedback-ul utilizatorilor \u0219i s\u0103 se adapteze \u00een mod constant pentru a r\u0103spunde cerin\u021belor \u00een schimbare ale comunit\u0103\u021bilor lor. \u00cens\u0103 la acest moment, conform studiilor realizate, blockchain reprezint\u0103 probabil una dintre tehnologiile cu cel mai mare poten\u0163ial de integrare \u00een ecosistemul social din mediul online. De asemenea, ace\u015ftia sunt interesa\u0163i de confiden\u021bialitate \u0219i securitate datelor, de personalizarea con\u0163inutului prin intermediul instrumentelor de inteligen\u0163\u0103 artificial\u0103, de experien\u0163e vizuale \u00eembun\u0103t\u0103\u0163ite, de comunicare mai eficient\u0103 \u0219i intuitiv\u0103, de transparentizare a proceselor de recomandare \u015fi de marketing, respectiv de intergrarea cu alte servicii. Astfel, utilizatorii pot fi interesa\u021bi de o integrare mai str\u00e2ns\u0103 \u00eentre re\u021belele sociale \u0219i alte servicii sau tehnologii emergente, cum ar fi comer\u021bul electronic, asisten\u021bii digitali sau Internetul lucrurilor \u015fi \u00ee\u015fi doresc ca platformele de socializare s\u0103 fie mai transparente \u00een ceea ce prive\u0219te modul \u00een care utilizeaz\u0103 datele lor \u0219i s\u0103 aib\u0103 politici clare cu privire la gestionarea con\u021binutului problematic sau dezinform\u0103rii.<\/p>\n<p><a href=\"https:\/\/ari.ase.ro\/?attachment_id=2045\" rel=\"attachment wp-att-2045\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-2045\" src=\"http:\/\/ari.ase.ro\/wp-content\/uploads\/2024\/06\/Picture13-2-300x195.png\" alt=\"\" width=\"514\" height=\"334\" srcset=\"https:\/\/ari.ase.ro\/wp-content\/uploads\/2024\/06\/Picture13-2-300x195.png 300w, https:\/\/ari.ase.ro\/wp-content\/uploads\/2024\/06\/Picture13-2.png 624w\" sizes=\"auto, (max-width: 514px) 100vw, 514px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Workshop cu titlul \u201eNevoilor \u0219i a\u0219tept\u0103rilor utilizatorilor re\u021belelor sociale&#8230;<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2024","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ari.ase.ro\/index.php?rest_route=\/wp\/v2\/pages\/2024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ari.ase.ro\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ari.ase.ro\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ari.ase.ro\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ari.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2024"}],"version-history":[{"count":0,"href":"https:\/\/ari.ase.ro\/index.php?rest_route=\/wp\/v2\/pages\/2024\/revisions"}],"wp:attachment":[{"href":"https:\/\/ari.ase.ro\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}